The Sentinel from Carlisle, Pennsylvania • 12

A 12 The Evening Sentinel, Carlisle, Friday, December 17, 1982 Gamblers continue to roll into Atlantic City "The win shouldn't be confused with profit," Killian said. "It's the amount won from the patrons before taxes, wages, fringe benefits, debt service and all other expenses are deducted. It's a growth rather than profit Killian said the industry took in more than $1.2 billion in gross revenues during the first 10 months of 1982, a 36 percent increase over last year's earnings for the same period. But, he said, Atlantic City casinos showed only a 4.1 profit margin for a similar period. United Press International In their fervor to attract more and more business, especially at off-peak hours, casinos in Atlantic City, N.

have created a new and colossal breed of mass-transit gamblers. They board a bus knowing that when they reach the East's gambling capital a casino will pay them the equivalent, if not more, of the price of a round-trip ticket. The cash deal is part of casino packages for bus riders that also may include credit toward food and the machine," Wechsler said. There were 5.9 million bus riders in 1981 but the number soared to about 7.5 million during the first 10 months of this year, said a spokesman for the Atlantic City Casino Hotel Association. Spokesman Patrick Killian predicted the total number of visitors, including bus riders, will top 23 million for 1982, making Atlantic City tje most popular resort destination in the country.

Wechsler said bus service extends about 200 miles around Atlantic City, but most of the gambling travelers come from Philadelphia and its suburbs. "We have an enormous amount of people coming from the Philadelphia area," he said. "There's no parking, no tolls and the bus drops them off at a covered entrance, then picks them up at the same spot six hours later." Philadelphia travel agent Marty Ostrow, whose firm runs a dozen gambling buses a day to Atlantic City, said on busy weekends as many as 800 people may take drinks, depending on the day and time of travel, said Phil Wechsler, a spokesman for the Resorts International casino. He said the nine Atlantic City casinos are not frivolously giving away rolls of quarters but, instead, are betting the money will be put right back where it came from plus some. "The bulk of the people who come on buses are slot machine players.

As an incentive, we give them quarters because we feel they'll play the quarters in these people," he said. Ostrow said a large number of his patrons are elderly. "They're the first in line," Ostrow said. "In the past, they just sat in their rooms all day. Now they have something to live for." While the bigger the incentive the better the deal for gamblers, Wechsler said the key to each casino's success in offering the package deals is limiting the incentive.

"It can become a costly enterprise," he said, noting when the packages were first offered competition forced a "bus war" that led to excessive incentives and reduced revenues for casinos. advantage of a casino package and board the bus for the hour-long trip. "We've been running the buses for almost three years," Ostrow said. "When we started, the casinos didn't offer packages, but over the past two years, more and more people know about the benefits and our business has picked up." Bus riders make up what Wechsler calls a "captive market." "We've got a captive market in the sense when they come to the casino, they'll stay, especially during the winter when it's cold outside," he said. The incentive packages, aimed at generating off-peak business, have proven a successful marketing tool, said Wechsler.

"The daytime packages appeal to a lot of retired people or people who work nights and have nothing to do in the daytime. It dovetails with the leisure habits of Do-it-yourselfers can do an easy, fast, professional looking job on MARmACjE LICENSES Hwlw WWI)Of3 UIIU upholstery with the "original" viiMuiing Drusn, sieam cleaner. im see ror yourselr Hope Road, Enola. Stephen C. Cassel, 9 Red Fox Lane, Mechanicsburg and Donna E.

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James D. Wynn and Amey M. Mover, Newville. John W. Grenoble, 103 North East Street, Carlisle and Laurie TAKE PLEASURE IN ANNOUNCING THAT MARCUS A.

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